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Our conference program is refreshingly different to what you're used to seeing at regular tradeshows and conferences. Why?

  • Built Around Your Needs: We create the conference program based on research and feedback from our clients, senior market research professionals, who like you are dealing with critical issues on a daily basis
  • First class speakers: Conference sessions are led by peers or industry experts, who give a high-level view of the industry, offering predictions and insights to help their peers form their future strategies.
  • Intimate sessions: Sessions are for small groups of under 25 executives and for corporate researchers only. This environment encourages attendees to be able to share best practices, successful case studies, and receive opinions and suggestions from their colleagues.
  • We proudly offer PRC Credits: Each session has been approved by the Marketing Research Association (MRA) for the Professional Researcher Certificate.

Take part in the program

If you would like to participate in the program, or recommend any speakers or topics, please email Amanda Houston or call her at 212-651-8771
2017 Keynote
2017 Keynote
  • An Inconvenient Truth:

    How We’re Poisoning the Research Ecosystem...
    and How We Can Still Save It
    Rob Stone, Ph.D., Vice Chair, Insights Association

    Our ability to generate insights is threatened by tectonic factors, including the public’s unwillingness to participate in research, the disappearance of scientifically rigorous sampling resources and the imposition of regulatory burdens.

    This session will take a hard look...

2017 Workshops
2017 Workshops
  • Integrating Customer Insights into your Competitive Intelligence Modeling

    Paul Santilli, WW OEM Business Intelligence & Customer Insights, HP
    Competitive Intelligence modeling is generated from collecting and analyzing data about the surrounding market, competition, and products. When properly analyzed, one can portray an environment that will aid you in understanding the market, where and how your competitors are positioned, and ultim...

    The Power of Emotion in a “Rational” Industry

    Donn Froshiesar, VP, Market Research & Insights, New York Life Insurance Company
    How New York Life Insurance Is Activating the Emotional Drivers of Brand Preference Within Its Core Customer Segments

    This session will examine how identifying and understanding the underlying emotional drivers of consumer behavior can enable brands across categories to conn...

  • The Insights Evolution: Using Data Science and Advanced Analytics to Understand Consumer Behavior

    Diana Schildhouse, VP, Global Business Insights, Mattel Inc
    After the recent presidential election, many concluded that “traditional surveys are dead.’ Learn how Mattel has evolved the approach to understanding kids and families by innovating with data science and advanced methodologies.

    Learning objectives:
    • Learn about cut...

    Emotionally engaging ads are good… ones that motivate behavior are better

    Andrew Smith, Director Marketing Research, Hershey Company
    Emotional advertising has become the ‘holy grail’ to increase ROI on ad spending. However, many emotionally engaging ads fail to change purchase behavior. This shortcoming often occurs when the factors that drive emotional engagement with an ad are out of sync with the drivers of consumers’ brand...

2017 Conference Development
2017 Conference Development
  • The conference program is currently being developed. If you wish to participate in the program, please contact Amanda at ahouston@richmondevents.com or 212 651 8771.

    Topics currently under review:

    • Turning data mining and consumer insights into business intelligence
    • Matching online and offline consumer data
    • New segmentation implementation
    • Measuring cross-platform media engagement ...

PRC Accreditation
PRC Accreditation
  • We proudly offer PRC credits

    In partnership with the MRA (Marketing Research Association)

    What is PRC?
    The Professional Researcher Certification program (PRC) is designed to recognize the qualifications and expertise of marketing and opinion research professionals. The goal of PRC is to encourage high standards within the survey profession to raise compe...

Past Conference Programs
Past Conference Programs
  • 2016 Market Insight Forum speakers

    Escaping the Insights Trap and Winning the Future: New Strategies for Market Research
    Larry Friedman, Independent Senior Market Research Advisor

    From Projects To Programs: Building Integrated Market Research Programs for a World of integrated Marketing
    Larry Friedman, Independent Senior Market Research Advisor
    Mapping Consumers' Mindset of Christmas to Identify the Core Drivers of Their Seasonal Behavior
    Allen Broome, Consumer Understanding & Insights Director, Hallmark Cards
    A Researcher’s Role in Developing the Optimal Customer Experience
    Neal Kreitman, VP, Market Research, OneMain Financial
    Best Practices for Global Consumer Research
    Andrea Lopus Cardozo, Director, Consumer Insights, Brand & Product Marketing, Pandora Media
    Winning on Insight: How to Differentiate your Brand in a World of Parity
    Mary Jan Campbell, Director, Global Strategic Insights, Johnson & Johnson
    The Comcast Ethnography Project
    Paul Hockenbury, Executive Director, Research & Analysis, Comcast
    It’s 3:00 am, do you know what your Distinctive Brand Assets are?
    Joe Amati, Director, Insights and Planning, Kellogg Canada
    The Magic of Co-Viewing: How Children’s Content Fuels Adult Behavior
    Marc Normand, VP Ad Sales Research, Disney Media & Freeform, Disney ABC Television Group
    Quantifying Emotion: How TLC Increased Ratings by Strengthening Emotional Connections With Viewers
    Laura Staro Bruskin, SVP, Research & Strategy, TLC Network/Discovery Communications

    Insight to Action
    Yan Jiang, Director, Head of Business Insights, Rare Diseases, Bayer
    B2B Engagement & Customer Insights from Social Media
    Sharon Gordon, Senior Digital Marketing, Content & Social Media Strategist, Verizon Wireless Business Group, Enterprise Mobility & IoT

  • 2015 Market Insight Forum speakers

    The Business Value of Open Data, Joel Gurin, Senior Advisor at The GovLab

    Mining the consumer unconscious to understand the love of chocolate
    Andrew Smith, Director Marketing Research, Hershey Company

    Connecting the head and the heart:
    Understanding rational and emotional drivers of our brand
    Donn Froshiesar, Director, Consumer Insights, Global Experience Team, Citi

    The consumer insights & data journey: lessons learned and the way forward
    Carlos Jose Fonseca, SVP Marketing Science, MetLife

    The cross-platform, omni-channel attribution paradox
    Amarachi Miller, Director, Customer Intelligence & Media Solutions, MasterCard Advisors

    Keys to winning with today’s trending targets
    Mary McIlrath, Senior Vice President, C + R Research

    Bridging data science and market research – a roundtable discussion
    Jeanne Lukas, Head of Market Research, Aetna

    Turning shopper insights into company-wide memes
    Olesya Govorun, Director, Stategy & Insight, The Dannon Company USA

    The myths and realities of Internet of Things (IoT)
    Gokula Mishra, VP, Big Data & Advanced Analytics, Oracle Corporation

    How do wearables fit into our connected lives
    Scott Kerr, Executive Director Business Insights & Analytics, Time Inc.

    The new face of fatherhood
    David Iudica, Director Strategic Insights & Research, Yahoo!

  • 2014 Market Insight Forum speakers

    Drinking from the fire hose: Making smarter decisions in a data overloaded world
    Christopher Frank, VP of Business-To-Business &Communications Research, American Express
    Paul Magnone, Business Builder, Tech Strategist, Deloitte and Author

    Journey Mapping 2.0
    Tabitha Dunn, Managing Director, Customer Insights, Citrix

    Transforming The Customer Experience: Planning to Implementation
    Ingrid Linderberg, Chief Customer Experience Officer, Prime Therapeutics

    Consumer Behavior & Consumption Across Media: The Digital State of Play
    Tony Marlow, Head of Category Insights, Yahoo!

    Leading Through Innovation in Human Banking
    Maher G. Mezher, Head of Marketing & Communication, First National Bank S.A.L.

    Todays researcher > Tomorrows Researcher- Making the journey
    Bridget Mohring, Vice President, Market Research, JP Morgan Chase

    Consumer decision making - a behavioural economics perspective
    Stephen Phillips, CEO, Insight & ZappiStore

    Growing Globally While Thinking Locally
    Sarah Quinlan, Senior Vice President, Market Insights, MasterCard Advisors

  • 2013 Market Insight Forum speakers

    Always On My Mind: How Consumer Insight Can Become Part of the Culture
    David Boyle, SVP Consumer Insight, HarperCollins Publishers

    Information is the Difference that Makes a Difference
    Hal Bloom, VP, Market Research, Sage

    Our Love Affair with Mobile Devices- Its complicated
    Scott Kerr, Senior Director, Research & Insights, Time Inc.

    Companion TV Apps: Big Ad Impact from Small Screens
    Stephanie Fried, Vice President, Digital Insights & Marketing Discovery Communications

    Quantifying the Online Option
    Effie Philippakos, Manager, Business Analytics for AIG

    Big Data – A Microscope into the Social and Digital Realm
    Rafel Alcaraz, Ph.D. VP, Global Advanced Analytics, Digital Media & Strategic Foresight
    Mike DePanfilis, VP Shopper Insights, The Hershey Company

    Winning With Data: Digital Analytics Inside the 2012 Obama Campaign
    Amelia Showalter, Former Director of Digital Analytics, Obama Campaign, Amelia Showalter LLC

    Younger Millennial’s will Keep Calm and Carry On
    Leslie D'arcy Mallek, VP Ad Sales Research & Insights, MTV Networks
    Jillian Curran, Sr. Manager, Insights Innovation, MTV Networks

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