Our conference program is refreshingly different to what you're used to seeing at regular tradeshows and conferences. Why?

  • Built Around Your Needs: We create the conference program based on research and feedback from our clients, senior market research professionals, who like you are dealing with critical issues on a daily basis
  • First class speakers: Conference sessions are led by peers or industry experts, who give a high-level view of the industry, offering predictions and insights to help their peers form their future strategies.
  • Intimate sessions: Sessions are for small groups of under 25 delegates. This environment encourages attendees to be able to share best practices, successful case studies, and receive opinions and suggestions from their colleagues.
  • We proudly offer PRC Credits: Each session has been approved by the Marketing Research Association (MRA) for one (1.0) Professional Researcher Certification.

Take part in the program

If you would like to participate in the program, or recommend any speakers or topics, please email Josh Gibson or call him at 212-651-8740
2015 Keynote
2015 Keynote
  • The Business Value of Open Data

    Joel Gurin, Senior Advisor at The GovLab

    Open data - freely available data that anyone can use and republish for any purpose - is rapidly being recognized as a major business resource. It's been used to launch new companies in healthcare, finance, energy, technology, and many other sectors, and has helped hundreds of companies optimize their business through improved processes and market intelligence. City, state, and national governments provide much of today's open data, with social media, corporate data sharing, and scientific research serving as other important sources.

    This presentation will describe the key business uses of open data with a number of use cases that attendees will apply to their own companies, with a particular focus on business intelligence and understanding markets. Key learning objectives include the following:

    • How open data and big data are related, and different business value of each.
    • How to use major sources of government open data, such as the American Community Survey, to help inform marketing strategy.
    • How to find the most usable sources of government data and manage issues of data quality and availability.
    • How to apply best practices in using open data from social media and sentiment analysis.
    • How and when to consider making your company's own data open - and what the benefit can be.
    • How open data is now being applied in international markets.

2015 Conference Program
2015 Conference Program
  • Take Part In The Program

    The full program can be found in the left column on this page.


    Mining the consumer unconscious to understand the love of chocolate
    Andrew Smith, Director Marketing Research, Hershey Company

    Connecting the head and the heart:
    Understanding rational and emotional drivers of our brand
    Donn Froshiesar, Director, Consumer Insights, Global Experience Team, Citi

    The consumer insights & data journey: lessons learned and the way forward
    Carlos Jose Fonseca, SVP Marketing Science, MetLife

    The cross-platform, omni-channel attribution paradox
    Amarachi Miller, Director, Customer Intelligence & Media Solutions, MasterCard Advisors

    Keys to winning with today’s trending targets
    Mary McIlrath, Senior Vice President, C + R Research


    Bridging data science and market research – a roundtable discussion
    Jeanne Lukas, Head of Market Research, Aetna

    Consumer Activation Studio
    Olesya Govorun, Director, Stategy & Insight, The Dannon Company USA

    The myths and realities of Internet of Things (IoT)
    Gokula Mishra, VP, Big Data & Advanced Analytics, Oracle Corporation


    How do wearables fit into our connected lives
    Scott Kerr, Executive Director Business Insights & Analytics, Time Inc.

    The new face of fatherhood
    David Iudica, Director Strategic Insights & Research, Yahoo!

Past Conference Programs
Past Conference Programs
  • 2014 Market Insight Forum speakers

    Drinking from the fire hose: Making smarter decisions in a data overloaded world
    Christopher Frank, VP of Business-To-Business &Communications Research, American Express
    Paul Magnone, Business Builder, Tech Strategist, Deloitte and Author

    Journey Mapping 2.0
    Tabitha Dunn, Managing Director, Customer Insights, Citrix

    Transforming The Customer Experience: Planning to Implementation
    Ingrid Linderberg, Chief Customer Experience Officer, Prime Therapeutics

    Consumer Behavior & Co...

  • 2013 Market Insight Forum speakers

    Always On My Mind: How Consumer Insight Can Become Part of the Culture
    David Boyle, SVP Consumer Insight, HarperCollins Publishers

    Information is the Difference that Makes a Difference
    Hal Bloom, VP, Market Research, Sage

    Our Love Affair with Mobile Devices- Its complicated
    Scott Kerr, Senior Director, Research & Insights, Time Inc.

    Companion TV Apps: Big Ad Impact f...

General Enquiries:

T: +44 20 8487 2200
F: +44 20 8487 2300

T: +1 212 651 8700
F: +1 212 651 8701

T: +41 61 335 94 44
F: +41 61 544 74 44


T: +39 02 312009
F: +39 02 3313976

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