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UNIQUE, ONE-OF-A-KIND EXECUTIVE EXCHANGES

Our conference program is refreshingly different to what you're used to seeing at regular tradeshows and conferences. Why?

  • Built Around Your Needs: We create the conference program based on research and feedback from our clients, senior market research professionals, who like you are dealing with critical issues on a daily basis
  • First class speakers: Conference sessions are led by peers or industry experts, who give a high-level view of the industry, offering predictions and insights to help their peers form their future strategies.
  • Intimate sessions: Sessions are for small groups of under 25 executives and for corporate researchers only. This environment encourages attendees to be able to share best practices, successful case studies, and receive opinions and suggestions from their colleagues.
  • We proudly offer PRC Credits: Each session has been approved by the Marketing Research Association (MRA) for the Professional Researcher Certificate.

Take part in the program

If you would like to participate in the program, or recommend any speakers or topics, please email Amanda Houston or call her at 212-651-8771
2016 Keynote
2016 Keynote
  • Escaping the Insights Trap and Winning the Future: New Strategies for Market Research

    Larry Friedman, independent research expert
    While marketing is undergoing rapid change because of the digital and social world people now live in, marketing research has been much slower to change, both in terms of methodology, and even more importantly, in terms of basic orientation. Market researchers have traditionally focused on provi...
     

2016 Conference Development
2016 Conference Development
  • The conference program is currently being developed. If you wish to participate in the program, please contact Amanda at ahouston@richmondevents.com or 212 651 8771.

    Topics currently under review:

    RESEARCH
    • Across platform measurement
    • Competitive intelligence/research
    • Competitive price research
    • B2b market research
    • Qualitative research through digital data collection
    • Open data resources and how t...
     

2015 Keynote
2015 Keynote
  • The Business Value of Open Data

    Joel Gurin, Senior Advisor at The GovLab

    Open data - freely available data that anyone can use and republish for any purpose - is rapidly being recognized as a major business resource. It's been used to launch new companies in healthcare, finance, energy, technology, and many other sectors, and has helped hundreds of companies optimize their business through improved processes and market intelligence. City, state, and national governments provide much of today's open data, with social media, corporate data sharing, and scientific research serving as other important sources.

    This presentation will describe the key business uses of open data with a number of use cases that attendees will apply to their own companies, with a particular focus on business intelligence and understanding markets. Key learning objectives include the following:

    • How open data and big data are related, and different business value of each.
    • How to use major sources of government open data, such as the American Community Survey, to help inform marketing strategy.
    • How to find the most usable sources of government data and manage issues of data quality and availability.
    • How to apply best practices in using open data from social media and sentiment analysis.
    • How and when to consider making your company's own data open - and what the benefit can be.
    • How open data is now being applied in international markets.
     

2015 Conference Program
2015 Conference Program
  • Connecting the head and the heart: Understanding rational and emotional drivers of our brand

    Donn Froshiesar, Director, Consumer Insights, Global Experience Team, Citi
    • As we approached the task of rejuvenating our brand, we faced a situation that many global companies share: our brand meant different things to different audiences in different geographies.
    • Our task was to identify the common and unique elements of our brand across different marke...
     

    Mining the consumer unconscious to understand the love of chocolate

    Andrew Smith, Director Marketing Research, Hershey Company
    David Hurvitz, Founding Partner, Theory Research

    The majority of the information processing that occurs in the human mind occurs outside the window of our conscious awareness. Accurately understanding consumers requires understanding the influence of subconscious thought processes on their decisions and behaviors. Advances in cognitive science ...
     

  • The consumer insights & data journey: Lessons learned and the way forward

    Carlos Jose Fonseca, SVP Marketing Science, MetLife
    • How to develop a charter for the Strategy, Planning and Insights Area in your organization
    • Key macro and consumer trends to leverage in order to build a knowledge based competitive edge
    • Creating cross-functional partnerships – dos and don’ts
    Carlos Jose Fon...
     

    The cross-platform, omni-channel attribution paradox

    Amarachi Miller, Director, Customer Intelligence & Media Solutions, MasterCard Advisors
    The ubiquity of transactional data, the power of probabilistic analytical models and the deluge of digital connections in a world that contains both physical and digital customer touch points has created both an increase in marketers’ confidence that they are reaching customers effectively, and a...
     

  • Bridging data science and market research – a roundtable discussion

    Jeanne Lukas, Head of Market Research, Aetna
    Objective: This discussion intends to bring together data science and market research practitioners, representing a variety of industries, for a dialog about the intersection, complement and challenge of leveraging “big” and “small” data.

    Topics we expect to cover include but not ...
     

    Keys to winning with today’s trending targets

    Mary McIlrath, Senior Vice President, C + R Research
    Part 1: “From Me, Me, Me to Mommy: The Shifting Story of Millennial Parenthood”
    This presentation highlight five key new themes in parenting now that Millennials are the moms and dads, and their implications for marketers. Two key takeaways are: 1) Millennial parents see their fami...
     

  • The myths and realities of Internet of Things (IoT)

    Gokula Mishra, VP, Big Data & Advanced Analytics, Oracle Corporation
    Internet Of Things (IoT) has grown in its importance and is now added to a list of hot topics at enterprises including Big Data, Cloud and Mobile. We live in an increasingly connected world in which huge amounts of sensor data are creating new opportunities for applying big data and advanced anal...
     

    Turning shopper insights into company-wide memes

    Olesya Govorun, Director, Stategy & Insight, The Dannon Company USA
    Niels Schillewaert, Co-founder & Managing Partner, InSites Consulting USA

    Impact is the name of the game in Market Research today. To successfully engage and activate executives by means of consumer insight there is a need for employee interaction as well as immersive research methods. Dannon has set up a “Consumer Activation Studio” (the “Pinterest of consumer insight...
     

  • Wearable Technology: Wear, why, and how it fits into our connected lives

    Scott Kerr, Executive Director Business Insights & Analytics, Time Inc.
    After seven years of convergence where the smartphone consolidated most other device markets’ functions under one touch screen, 2015 is ushering in the era of connected wearables. As these devices augment rather than replace the phone, how will it fit into the consumer’s connected life?
    <...
     

    The new face of fatherhood

    David Iudica, Director Strategic Insights & Research, Yahoo!
    New research on dads reveals they are more connected emotionally and technologically than ever before. Today’s dads see their roles very differently from dads of previous generations. For brands looking to connect with the dads demo, it’s important to understand the major shift this generation is...
     

PRC Accreditation
PRC Accreditation
  • We proudly offer PRC credits

    In partnership with the MRA (Marketing Research Association)


    What is PRC?
    The Professional Researcher Certification program (PRC) is designed to recognize the qualifications and expertise of marketing and opinion research professionals. The goal of PRC is to encourage high standards within the survey profession to raise compe...
     

Past Conference Programs
Past Conference Programs
  • 2015 Market Insight Forum speakers

    Keynote
    The Business Value of Open Data, Joel Gurin, Senior Advisor at The GovLab

    INSIGHTS & ENGAGEMENT
    Mining the consumer unconscious to understand the love of chocolate
    Andrew Smith, Director Marketing Research, Hershey Company

    Connecting the head and the heart:
    Understanding rational and emotional drivers of our brand
    Donn Froshiesar, Director, Consumer Insights, Global Experience Team, Citi

    The consumer insights & data journey: lessons learned and the way forward
    Carlos Jose Fonseca, SVP Marketing Science, MetLife

    The cross-platform, omni-channel attribution paradox
    Amarachi Miller, Director, Customer Intelligence & Media Solutions, MasterCard Advisors

    Keys to winning with today’s trending targets
    Mary McIlrath, Senior Vice President, C + R Research

    DATA
    Bridging data science and market research – a roundtable discussion
    Jeanne Lukas, Head of Market Research, Aetna

    Turning shopper insights into company-wide memes
    Olesya Govorun, Director, Stategy & Insight, The Dannon Company USA

    The myths and realities of Internet of Things (IoT)
    Gokula Mishra, VP, Big Data & Advanced Analytics, Oracle Corporation

    NEW TECHNOLOGIES & TRENDS
    How do wearables fit into our connected lives
    Scott Kerr, Executive Director Business Insights & Analytics, Time Inc.

    The new face of fatherhood
    David Iudica, Director Strategic Insights & Research, Yahoo!
     

  • 2014 Market Insight Forum speakers

    KEYNOTE SPEAKER:
    Drinking from the fire hose: Making smarter decisions in a data overloaded world
    Christopher Frank, VP of Business-To-Business &Communications Research, American Express
    Paul Magnone, Business Builder, Tech Strategist, Deloitte and Author



    Journey Mapping 2.0
    Tabitha Dunn, Managing Director, Customer Insights, Citrix

    Transforming The Customer Experience: Planning to Implementation
    Ingrid Linderberg, Chief Customer Experience Officer, Prime Therapeutics

    Consumer Behavior & Consumption Across Media: The Digital State of Play
    Tony Marlow, Head of Category Insights, Yahoo!

    Leading Through Innovation in Human Banking
    Maher G. Mezher, Head of Marketing & Communication, First National Bank S.A.L.

    Todays researcher > Tomorrows Researcher- Making the journey
    Bridget Mohring, Vice President, Market Research, JP Morgan Chase

    Consumer decision making - a behavioural economics perspective
    Stephen Phillips, CEO, Insight & ZappiStore

    Growing Globally While Thinking Locally
    Sarah Quinlan, Senior Vice President, Market Insights, MasterCard Advisors
     

  • 2013 Market Insight Forum speakers

    OPENING KEYNOTE:
    Always On My Mind: How Consumer Insight Can Become Part of the Culture
    David Boyle, SVP Consumer Insight, HarperCollins Publishers


    Information is the Difference that Makes a Difference
    Hal Bloom, VP, Market Research, Sage

    Our Love Affair with Mobile Devices- Its complicated
    Scott Kerr, Senior Director, Research & Insights, Time Inc.

    Companion TV Apps: Big Ad Impact from Small Screens
    Stephanie Fried, Vice President, Digital Insights & Marketing Discovery Communications

    Quantifying the Online Option
    Effie Philippakos, Manager, Business Analytics for AIG

    Big Data – A Microscope into the Social and Digital Realm
    Rafel Alcaraz, Ph.D. VP, Global Advanced Analytics, Digital Media & Strategic Foresight
    Mike DePanfilis, VP Shopper Insights, The Hershey Company


    Winning With Data: Digital Analytics Inside the 2012 Obama Campaign
    Amelia Showalter, Former Director of Digital Analytics, Obama Campaign, Amelia Showalter LLC

    Younger Millennial’s will Keep Calm and Carry On
    Leslie D'arcy Mallek, VP Ad Sales Research & Insights, MTV Networks
    Jillian Curran, Sr. Manager, Insights Innovation, MTV Networks
     


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