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UNIQUE, ONE-OF-A-KIND EXECUTIVE EXCHANGES

Our conference program is refreshingly different to what you're used to seeing at regular tradeshows and conferences. Why?

  • Built Around Your Needs: We create the conference program based on research and feedback from our clients, senior market research professionals, who like you are dealing with critical issues on a daily basis
  • First class speakers: Conference sessions are led by peers or industry experts, who give a high-level view of the industry, offering predictions and insights to help their peers form their future strategies.
  • Intimate sessions: Sessions are for small groups of under 25 executives and for corporate researchers only. This environment encourages attendees to be able to share best practices, successful case studies, and receive opinions and suggestions from their colleagues.
  • We proudly offer PRC Credits: Each session has been approved by the Marketing Research Association (MRA) for the Professional Researcher Certificate.

Take part in the program

If you would like to participate in the program, or recommend any speakers or topics, please email Amanda Houston or call her at 212-651-8771
2016 Keynote
2016 Keynote
  • Escaping the Insights Trap and Winning the Future: New Strategies for Market Research

    Larry Friedman, Independent Senior Market Research Advisor
    While marketing is undergoing rapid change because of the digital and social world people now live in, marketing research has been much slower to change, both in terms of methodology, and even more importantly, in terms of basic orientation. Market researchers have traditionally focused on provi...
     

2016 Workshops
2016 Workshops
  • Quantifying Emotion: How TLC Increased Ratings by Strengthening Emotional Connections With Viewers

    Laura Staro Bruskin, SVP, Research & Strategy, TLC Network/Discovery Communications
    The fundamentals of human relationship science, historically utilized by the online dating industry, are now being applied to quantify the emotional drivers of consumer behavior for brands across categories. This ability to help brands understand the impact of emotional drivers through data drive...
     

    A Researcher’s Role in Developing the Optimal Customer Experience

    Neal Kreitman, VP, Market Research, OneMain Financial
    Customer satisfaction metrics are used by management to monitor the customer. But to truly obtain loyal customers, one must understand the customer’s experience; how they think and feel about your product, your service and your brand. Research must move beyond simply gathering and reporting info...
     

  • Best Practices for Global Consumer Research

    Andrea Lopus Cardozo, Head Consumer Insights, Brand & Product Marketing, Pandora Media
    This session will address understanding response bias across cultures and geographies, methodological considerations given cultural expectations, selecting research suppliers abroad and dos and don’ts for applying learnings from one country or region to another. It will be followed by a Q&A sess...
     

    Insight to action

    Yan Jiang, Director, Head of Business Insights, Rare Diseases, Bayer
    This is a discussion group or executive exchange moderated by a fellow CFO. In a small round table setting 8 to 12 peers will share knowledge, expertise and insight on the topic.

    While insight practitioners are well versed in techniques to generate great insights, many insights la...
     

  • From Projects To Programs: Building Integrated Market Research Programs for a World of integrated Marketing

    Larry Friedman, Senior Advisor, Larry Friedman Market Research Advisory Services, LLC
    Currently, too many organizations approach disparate research efforts in silos, missing out on much potential value. Building on themes presented in the keynote address, this workshop will discuss how planning integrated research programs using multiple data streams can feed marketing platforms ...
     

    Winning on Insight: How to differentiate your brand in a world of parity

    Sharad Doshi, Senior Global Director, Johnson & Johnson
    We are living in a world of parity. Every day categories become more crowded and consumers become more skeptical. Over the years, marketers have tried to differentiate their brands in many ways – through claims, functional benefits and even emotional benefits. But in this world of parity, we beli...
     

  • B2B Engagement & Customer Insights from Social Media

    Sharon Gordon, Senior Digital Marketing, Content & Social Media Strategist, Verizon Wireless Business Group, Enterprise Mobility & IoT
    This is a discussion group or executive exchange moderated by a Digital Marketing/Social Media strategist. In a small round table setting, 8 to 12 peers will share knowledge, expertise and insight on the topic.

    The B2B social media landscape is changing rapidly, from platfor...
     

    The Comcast Ethnography Project

    Paul Hockenbury, Executive Director of Research, Comcast
    Comcast used multiple vendors to complete an Ethnographic Landscape of the homes in their footprint. It provided an baseline for work across multiple constituents in the company. We will do a quick review of the process, results and ways that the research impacted the company.

    K...
     

  • It’s 3:00 am, do you know what your Distinctive Brand Assets are?

    Joe Amati, Director, Insights and Planning, Kellogg Canada
    The “laws of growth” have become ubiquitous within the majority of leadership brand building organizations. Growth comes from increasing penetration, which is driven by physical and mental availability, which in-turn is driven by making your brand distinctive.

    This may sound simpl...
     

    The Magic of Co-Viewing: How Children’s Content Fuels Adult Behavior

    Marc Normand, VP Ad Sales Research, Disney Media & Freeform, Disney ABC Television Group
    Session description and key learnings:

    Kids are more powerful consumers than most marketers give them credit. Not only do they drive higher technology adoption, increased spending across product categories and exert greater influence in family decision-making, they also command the...
     

  • Mapping Consumers' Mindset of Christmas to Identify the Core Drivers of Their Seasonal Behavior

    Allen Broome, Consumer Understanding & Insights Director, Hallmark Cards
    What does Christmas really mean to consumers? What really motivates consumers’ behavior during this holiday season?

    Gaining deep and actionable insight into these complex questions requires the ability to accurately decode the nature of human thought and behavior. In this session, ...
     

2016 Conference Development
2016 Conference Development
  • The conference program is currently being developed. If you wish to participate in the program, please contact Amanda at ahouston@richmondevents.com or 212 651 8771.

    Topics currently under review:

    RESEARCH
    • Across platform measurement
    • Competitive intelligence/research
    • Competitive price research
    • B2b market research
    • Qualitative research through digital data collection
    • Open data resources and how t...
     

PRC Accreditation
PRC Accreditation
  • We proudly offer PRC credits

    In partnership with the MRA (Marketing Research Association)


    What is PRC?
    The Professional Researcher Certification program (PRC) is designed to recognize the qualifications and expertise of marketing and opinion research professionals. The goal of PRC is to encourage high standards within the survey profession to raise compe...
     

Past Conference Programs
Past Conference Programs
  • 2015 Market Insight Forum speakers

    Keynote
    The Business Value of Open Data, Joel Gurin, Senior Advisor at The GovLab

    INSIGHTS & ENGAGEMENT
    Mining the consumer unconscious to understand the love of chocolate
    Andrew Smith, Director Marketing Research, Hershey Company

    Connecting the head and the heart:
    Understanding rational and emotional drivers of our brand
    Donn Froshiesar, Director, Consumer Insights, Global Experience Team, Citi

    The consumer insights & data journey: lessons learned and the way forward
    Carlos Jose Fonseca, SVP Marketing Science, MetLife

    The cross-platform, omni-channel attribution paradox
    Amarachi Miller, Director, Customer Intelligence & Media Solutions, MasterCard Advisors

    Keys to winning with today’s trending targets
    Mary McIlrath, Senior Vice President, C + R Research

    DATA
    Bridging data science and market research – a roundtable discussion
    Jeanne Lukas, Head of Market Research, Aetna

    Turning shopper insights into company-wide memes
    Olesya Govorun, Director, Stategy & Insight, The Dannon Company USA

    The myths and realities of Internet of Things (IoT)
    Gokula Mishra, VP, Big Data & Advanced Analytics, Oracle Corporation

    NEW TECHNOLOGIES & TRENDS
    How do wearables fit into our connected lives
    Scott Kerr, Executive Director Business Insights & Analytics, Time Inc.

    The new face of fatherhood
    David Iudica, Director Strategic Insights & Research, Yahoo!
     

  • 2014 Market Insight Forum speakers

    KEYNOTE SPEAKER:
    Drinking from the fire hose: Making smarter decisions in a data overloaded world
    Christopher Frank, VP of Business-To-Business &Communications Research, American Express
    Paul Magnone, Business Builder, Tech Strategist, Deloitte and Author



    Journey Mapping 2.0
    Tabitha Dunn, Managing Director, Customer Insights, Citrix

    Transforming The Customer Experience: Planning to Implementation
    Ingrid Linderberg, Chief Customer Experience Officer, Prime Therapeutics

    Consumer Behavior & Consumption Across Media: The Digital State of Play
    Tony Marlow, Head of Category Insights, Yahoo!

    Leading Through Innovation in Human Banking
    Maher G. Mezher, Head of Marketing & Communication, First National Bank S.A.L.

    Todays researcher > Tomorrows Researcher- Making the journey
    Bridget Mohring, Vice President, Market Research, JP Morgan Chase

    Consumer decision making - a behavioural economics perspective
    Stephen Phillips, CEO, Insight & ZappiStore

    Growing Globally While Thinking Locally
    Sarah Quinlan, Senior Vice President, Market Insights, MasterCard Advisors
     

  • 2013 Market Insight Forum speakers

    OPENING KEYNOTE:
    Always On My Mind: How Consumer Insight Can Become Part of the Culture
    David Boyle, SVP Consumer Insight, HarperCollins Publishers


    Information is the Difference that Makes a Difference
    Hal Bloom, VP, Market Research, Sage

    Our Love Affair with Mobile Devices- Its complicated
    Scott Kerr, Senior Director, Research & Insights, Time Inc.

    Companion TV Apps: Big Ad Impact from Small Screens
    Stephanie Fried, Vice President, Digital Insights & Marketing Discovery Communications

    Quantifying the Online Option
    Effie Philippakos, Manager, Business Analytics for AIG

    Big Data – A Microscope into the Social and Digital Realm
    Rafel Alcaraz, Ph.D. VP, Global Advanced Analytics, Digital Media & Strategic Foresight
    Mike DePanfilis, VP Shopper Insights, The Hershey Company


    Winning With Data: Digital Analytics Inside the 2012 Obama Campaign
    Amelia Showalter, Former Director of Digital Analytics, Obama Campaign, Amelia Showalter LLC

    Younger Millennial’s will Keep Calm and Carry On
    Leslie D'arcy Mallek, VP Ad Sales Research & Insights, MTV Networks
    Jillian Curran, Sr. Manager, Insights Innovation, MTV Networks
     


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