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This conference program aims to give senior industry professionals access to new ideas, solutions and innovations to help take their departments and companies forward. The agenda is pitched at a high level and we endeavour to present new case studies and new thinkers on the program each year.

Keynote and seminar sessions give a high-level view of the  industry, offering predictions and insights to help delegates form their future strategies. The interactive workshops and discussion groups complement the larger sessions by drilling down into specific issues, allowing delegates to share their collective experiences and to learn how their peers are dealing with similar situations.




Take part in the program

If you would like to participate in the programme or recommend any speakers or topics please get in touch.
2014 Keynote Speakers
2014 Keynote Speakers
  • Drinking from the Fire Hose: Making Smarter Decisions in a Data Overloaded World

    Christopher Frank, VP of Business-To-Business & Communications Research, American Express

    Paul Magnone, Business Builder, Tech Strategist, Deloitte and Author

    We are in a transformation from traditional to digital. Our role as marketers and researchers is to find the essential nuggets of information and deliver them with confidence. This is a real challenge in the data deluge we find ourselves in on a daily basis.  How do marketers inspire action despite information overload? From first-hand experience at Fortune 100 companies to bootstrap start-ups, Christopher Frank from American Express and Paul Magnone will share practical lessons on how to deliver insights that enable better decisions and guides long-term business success.

    Learning Objectives:
    • The seven key questions you should be asking linking analytics to strategy.
    • How to simply and quickly amplify decision-making by separating the signal from the noise
    • Hear case studies showing how to leap frog the whole notion of swimming in data by turning facts and figures into business learning
     

     

2014 Conference Development
2014 Conference Development
  • Take Part In The Program

    The 2014 Market Insight Conference Program is currently in development. Check back often for more information!
     
    If you would like to participate in the program, recommend any speakers or topics, or take part in a 1-1 research call, please contact Robert Houston at 212-651-8766 or via email.
     

    *2014 Confirmed Speakers Include:

    Christopher Frank, VP of Business-To-Business & Communications Research, American Express
    Paul Magnone, Business Builder, Tech Strategist, Deloitte and Author

    Tabitha Dunn, Managing Director, Customer Insights, Citrix
    Ingrid Linderberg, Chief Customer Experience Officer, Prime Therapeutics

    Om Marwah, Cognitive Scientist, @WalmartLabs
    Tony Marlow, Head of Category Insights, Yahoo!

    Maher G. Mezher, Head of Marketing & Communication, First National Bank S.A.L.
    Sarah Quinlan, Senior Vice President, Market Insights, MasterCard Advisors


    *Conference Program as of July 14, 2014
     

Seminars & Workshops
Seminars & Workshops
  • Journey Mapping 2.0

    Tabitha Dunn, Managing Director, Customer Insights, Citrix

    Take journey mapping to the next level in your organization by learning how Citrix is creating a center of excellence and toolkit around journey mapping best practices and driving action throughout the organization.
     

    Transforming The Customer Experience: Planning to Implementation

    Ingrid Linderberg, Chief Customer Experience Officer, Prime Therapeutics

    A well planned and well executed customer experience strategy helps build long term, positive relationships with members and drives loyalty. Learn how one forward-thinking executive is putting a vision for a great customer experience in action.

     

     

    Consumer Behavior & Consumption Across Media: The Digital State of Play

    Tony Marlow, Head of Category Insights, Yahoo!

    The way in which consumers engage with various media continues to undergo rapid evolution and with the proliferation of mobile devices, media multi-tasking is more prevalent than ever before. In this new environment, it becomes crucial for marketers to understand consumer media usage tren...
     

  • Leading Through Innovation in Human Banking

    Maher G. Mezher, Head of Marketing & Communication, First National Bank S.A.L.

    In a time where companies are crashing, only few corporations are benefiting from a tremendous growth (Apple, Samsung …) because of innovation. Therefore the smartest way to lead nowadays is through innovation. This presentation will show participants how to innovate by defining la...
     

    Todays researcher > Tomorrows Researcher- Making the journey

    Bridget Mohring, Vice President, Market Research, JP Morgan Chase

    1.      Today’s Researcher
             a. The Opportunity – Potential for Research to Influence Corporate Decision Making
             b. The Current Situation
    &nb...

     

  • Consumer decision making - a behavioral economics perspective

    Stephen Phillips, CEO, Insight & ZappiStore

    We will discuss the importance of behavioral economics to your business and cover:
    -          How do consumers really make decisions?
    -          Selecting the right tools to acquire th...
     

    Growing Globally While Thinking Locally

    Sarah Quinlan, Senior Vice President, Market Insights, MasterCard Advisors

    Collectively, local brands still account for the overwhelming majority of consumers' purchases. Of more than 10,000 brands in a database compiled by Millward Brown, only 3 percent show up in seven or more countries. In this global economy, brands are striving to become increasingly global...
     

Past Speakers
Past Speakers
  • 2013 Keynote Speaker

    SVP Consumer Insight, HarperCollins Publishers

    Special thanks to our 2013 Market Insight Forum speakers!

    VP, Market Research, Sage
    Senior Director, Research & Insights, Time Inc.
    VP, Digital Insights & Marketing, Discovery Communications

    Director of Business Analytics, AIG
    VP, Global Advanced Analytics, Digital Media & Strategic Foresight, The Hershey Company
    VP Shopper Insights, The Hershey Company

    Former Director of Digital Analytics, Obama Campaign, Amelia Showalter
    VP Ad Sales Research & Insights, MTV Networks
    Sr. Manager, Insights Innovation,  MTV Networks


     

     


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