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UNIQUE, ONE-OF-A-KIND EXECUTIVE EXCHANGES

The conference program aims to give senior market research professionals access to new ideas, solutions and innovations to help take their departments and companies forward. The agenda is pitched at a high level and we endeavour to present new case studies and new thinkers on the program each year.


This makes our conference program refreshingly different to what you're used to seeing at regular tradeshows and conferences. Why?
  • Built Around Your Needs: We create the conference program based on research and feedback from our clients, senior market research professionals, who like you are dealing with critical issues on a daily basis
  • First class speakers: Conference sessions are led by peers or industry experts, who give a high-level view of the industry, offering predictions and insights to help their peers form their future strategies.
  • Intimate sessions: Sessions are for small groups of under 25 delegates. This environment encourages attendees to be able to share best practices, successful case studies, and receive opinions and suggestions from their colleagues.

Take part in the program

If you would like to participate in the program, or recommend any speakers or topics, please email Josh Gibson or call him at 212-651-8740
2015 Keynote
2015 Keynote
  • The Business Value of Open Data

    Joel Gurin, Senior Advisor at The GovLab

    Open data - freely available data that anyone can use and republish for any purpose - is rapidly being recognized as a major business resource. It's been used to launch new companies in healthcare, finance, energy, technology, and many other sectors, and has helped hundreds of companies optimize their business through improved processes and market intelligence. City, state, and national governments provide much of today's open data, with social media, corporate data sharing, and scientific research serving as other important sources.

    This presentation will describe the key business uses of open data with a number of use cases that attendees will apply to their own companies, with a particular focus on business intelligence and understanding markets. Key learning objectives include the following:

    • How open data and big data are related, and different business value of each.
    • How to use major sources of government open data, such as the American Community Survey, to help inform marketing strategy.
    • How to find the most usable sources of government data and manage issues of data quality and availability.
    • How to apply best practices in using open data from social media and sentiment analysis.
    • How and when to consider making your company's own data open - and what the benefit can be.
    • How open data is now being applied in international markets.
     

2015 Conference Program
2015 Conference Program
  • Take Part In The Program

    The 2015 Market Insight Conference Program is currently in development. Check back often for more information!

    Insights & Engagement
    • Mining the consumer unconscious to understand the love of chocolate
         Andrew Smith, Director Marketing Research, Hershey Company
    • Measuring social media: How do you know it is working
    • Dynamic social media sentiment analysis in action
         Carlos Jose Fonseca, VP Global Knowledge & Insights, Coca-Cola Company
    • Across platform measurement

    Data
    • Data visualization: transforming data into a narrative experience 
        Mike Clarke, Brand and Measurement Lead, Google
    • Bridging data science and market research – a roundtable discussion
       Jeanne Lukas, Head of Market Research, Aetna
    • Consumer Activation Studio
          Olesya Govorun, Director, Stategy & Insight, The Dannon Company USA

    New Technologies & Trends
    • How do wearables fit into our connected lives
         Scott Kerr, Executive Director Business Insights + Analytics, Time Inc.
    • Overview of cutting edge technologies
    • The new face of fatherhood
       David Iudica, Director Strategic Insights & Research, Yahoo!
     
     
     

Past Conference Programs
Past Conference Programs
  • 2014 Market Insight Forum speakers

    KEYNOTE SPEAKER:
    Drinking from the fire hose: Making smarter decisions in a data overloaded world
    Christopher Frank, VP of Business-To-Business &Communications Research, American Express
    Paul Magnone, Business Builder, Tech Strategist, Deloitte and Author



    Journey Mapping 2.0
    Tabitha Dunn, Managing Director, Customer Insights, Citrix

    Transforming The Customer Experience: Planning to Implementation
    Ingrid Linderberg, Chief Customer Experience Officer, Prime Therapeutics

    Consumer Behavior & Co...
     

  • 2013 Market Insight Forum speakers

    OPENING KEYNOTE:
    Always On My Mind: How Consumer Insight Can Become Part of the Culture
    David Boyle, SVP Consumer Insight, HarperCollins Publishers


    Information is the Difference that Makes a Difference
    Hal Bloom, VP, Market Research, Sage

    Our Love Affair with Mobile Devices- Its complicated
    Scott Kerr, Senior Director, Research & Insights, Time Inc.

    Companion TV Apps: Big Ad Impact f...
     


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